Mission and Vision ments for Nestle Mission and Vision ments for Nestle Documented evidence shows that Nestle is the largest industrial company in Switzerland and the largest food company in the world.
Nestle vision statement
“ At Nestle, we believe that research can help us make better food so that people live better life. Good food is the primary source of good health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet psychological needs. In addition to nutrition, health, and wellness, Nestle products bring consumers the vital ingredients of taste and pleasure. As consumers continue to make choices regarding foods and beverages they consume, Nestle helps provide selections for all individual taste and lifestyle preferences. Research is a key part of our heritage at Nestle and an essential element of our future. We know there is still much to discover about health, wellness, and the role of food in our lives, and we continue to search for answers to bring consumers good food for good life” (http://www. blurtit. com/q4289961. html).
The mission statement of Nestle
“ Nestle strives to be a leader in nutrition, health and wellness, with the belief that good food is central to health and wellness. At the Nestle Research Center, nutrition research meets food innovation to bring consumers of all ages and stages of life, foods and beverages that contribute to health and wellness, while offering remarkable taste and convenience” (http://www. blurtit. com/q4289961. html).
The more consumers continue to make food or beverage choice, Nestle is always available in such situations to assist in selection for everyone’s taste and lifestyle preferences. At Nestle, research is part of the key elements of the company’s heritage and is an essential component of Company’s future. At Nestle, discoveries resolve to provide wellness, health, and the role of food people’s lives. That is reason we continue to hunt for more answers to bring consumers Good Food for Good Life. Nestle shows recognition of consumer’s sincere and legitimate interests in the Company’s beliefs, behaviors, and actions and as such, Nestle understands that without the customers the Company cannot exist. Nestle believes in general legislation of rule as is the most effective tool for safeguarding responsible conduct (Letmathe, 2004). However, additional staff guidance in form of voluntary business principles is beneficial since it meets the highest standards through organization. Nestle maintains a conscious fact that, a corporation’s success reflects management and employee professionalism, responsible attitude, and ethical code of conduct.
The corporate values of Nestle display that this Company understands that the lifeblood of any firm lies within its employees. Employees gain satisfaction through provision of opportunities that enable gaining of new skills, receiving competitive salary packages, and achieving promotion in an individual value environment. Furthermore, Nestle depicts that it is aware that a business can succeed for long through creation of shareholder and societal value. Nestle refer to this as Creating Shared Value whereby the Company has made it part of its strategies. At Nestle, values and principles resolve around fairness, general concern for people as well as honesty. Through this Company’s code of conduct, the Company has established set of non-negotiable behavior standards for all employees working at Nestle (Buckle, 2011). The Company’s corporate business Principles set forward the overall beliefs and commitments of this firm.
In summary, Nestle has investment plans whereby the Company has recently appeared as an active player in the emerging markets through acquiring stakes in two Chinese food companies. Nestle has a taste for international markets as according to Reuters, Nestle is looking globally for bolt-on acquisitions. As a result, it is stepping up investment in Russia while in its search for growth. Nestle has objectives that are compatible with the overall corporate objectives of the Company. The company’s marketing objective is to be the largest and best-branded food manufacturer globally. Moreover, the objectives strive to insure that Nestle company name is synonymous with the highest quality products. In addition, Nestle company goals state achievement of compatibility with voluntary standards of international on environmental management systems. Nestle has some weaknesses too. Following the stats of 2008, food industry recorded 8. 9 percent growth but this Company’s organic food sales lay flat due to lack of potential. Additionally, Nestle has quite high logistics costs coupled with retailers’ inability to set high margins in order to expand the volume of sales (Anonymous).
References
Buckle, P. (2011). Nestle Consumer Communication Principles. Retrieved on 31 March 2012 from http://www. nestle. com/Common/NestleDocuments/Documents/Library/Documents/About_Us/Communication-Principles. pdf
Letmathe, P. (2004). Nestle. Retrieved on 31 March 2012 from http://www. ibfan. org/art/302-17. pdf
Anonymous. Nestle SWOT Analysis. Retrieved on 31 March 2012 from http://www. yousigma. com/comparativeanalysis/nestleswot. pdf
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