Marketing on Can/should Juniata College develop a masters level program in leadership for non-profit organizations
Information and data requirements In order to help with the decision making there is specific information and data that is required. It is necessary to get information from curriculum and syllabus of master’s level program in leadership for non-profit organizations in the various other colleges and university. This will help to understand what exactly the course has in store for the students and how it can help them in their career. This will also give an idea of what are the attributes that needs to be included in the program. Information needs to be gathered from various quarters (mainly intellectuals and experts in the field) on the future of the program and the need for such a program. This information is vital in decision making as the sources will have firsthand experience of the market conditions. The views of prospective participants on such a program have to be gathered. Through this information the expectations and concerns of the target population must be analysed. Information that reveals the demographic, socioeconomic, and psychological and lifestyle characteristics of the target market needs to be gathered. This is necessary to understand the target market. Also data needs to be collected on the size of the market (population who will form the target market). The information collected needs to be interpreted in the form of statistical so that it will be more useful in decision making.
Develop the research plan
Secondary research needs to be conducted prior to primary research. Secondary research is collection of information or data from already existing research conducted by other researchers for other research. Primary research involves the collection of the information or data directly, particularly, for current research. The priority here is to first speak to the resources who are most likely to give the right answers to the research questions. These would be professors, experts in the field and the professionals who have attended a master’s level program in leadership for non-profit organizations. These sources will be able to give the most appropriate answers and the information will be accurate and reliable. Next, would be to target credible sources who are familiar, worked on and have a view on research objective. This would include past researchers, potential participants, professionals, etc.
Method for data collection
Secondary data is the data that is collected for the research from the work of experts and other researchers in the field. Various sources of secondary data are dissertations/thesis, research papers of other researchers, electronic databases, books, academic journals, internet, government census, etc.
Primary data will be collected in the following ways:
Interviews: Interviews are a very effective tool and will be conducted in two ways. One would be a personal interview and the other would be a telephonic interview.
Questionnaires: Questionnaires are useful in gather information when a personal interview is not possible.