The company and its market position essay examples


Actualizing an income management technique is the most crucial of resort operations. The Tigh-Na-Mara CEO ought to embrace a technique that is centered around income for every accessible room. Income management is an orderly process intended to expand income by considering the needs, reservation planning and variable valuing (offering the right room to the correct individual at the perfect time at the right cost). Despite surveying various evaluating models and deploying time organization techniques, bunch organization and overbooking, assessing framework and application of revenue organization strategies to other related business undertakings, including spas and games equipments to position itself in the business sector.

The Company and its position in the Market report

Tourism is a dynamic and focused industry that requires the capacity to adjust always to clients’ changing needs and longings, as the client’s fulfillment, security, and delight are especially the center of tourism organizations.
Tigh-Na-Mara Seaside Spa Resort and Conference Center found in beautiful Parksville, BC, on Vancouver Island. All season oceanfront resort is situated in 22 acres of land of serene Arbutus and Douglas Fir woodland with clearing surrounding perspectives of the Strait of Georgia and seaside, mountains. The resort enjoys Canada’s mildest year-round atmosphere and in addition the nation’s hottest seawater. This most engaging home holds extensive character/beguile with adaptable accommodation. Given in overabundance of two levels, gathering room, parlor and different family/relax territory, kitchen, service spot with significant additional WC off, other rooms are masterminded off the second level with restroom, and other two rooms are organized off the second level having restroom off half level arriving. Tigh-Na-Mara gives the accompanying administrations, transportation, travel, stimulation, amusement, settlement and support and beverage administrations (Hanks et. Al., 1992).
The Beach Club Resort Inn is a competitor of Tigh-Na-Mara. Spotted on the site of the notable Island Hall Resort and peculiarities the most lavish inn rooms in Parksville, on Vancouver Island’s east drift; offering each visitor an unparalleled holiday experience. Appraised 4 stars by Canadian Star Quality Accommodations, Beach club’s visitor rooms offer private overhangs, fantastic sea and mountain sees, astute courtesies, and peculiarity delightfully delegated West Coast décor. The inn’s enhancements include coastline pool and warm tub, gym center, Stone water Spa. Also, available is the Pacific Prime Steak. Additionally the Chop Restaurant accompanied with its popular beachfront porch off the Parksville Beach. Beach’s revenue strategy is to form afflictions with companies like RCI. RCI, the worldwide pioneer in holiday exchange and member of the Wyndham Worldwide group of brands (NYSE: WYN), reported another agreement with Advanced World Concepts company. AWC the developer of the PRA System, the main supplier of store services. Through an agreement with Tigh-Na-Mara to offer reduced pricing for their services as a revenue management strategy. RCI partnered resorts through the organization’s RCI Affiliate Access program (Talluri & Ryzin, 1999)
Tigh-Na-Mara’s CEO said, “ We are pleased to invite AWC and their services, PRA program into the alliance Access program and we are happy now having the strength to provide substantial reserve administration advantages notwithstanding the large numbers of other significant properties we can render to our company that is owned by a larger resort,” (Talluri & Ryzin, 1999).


Talluri, K., and van Ryzin, G. (1999) Revenue Management: Research Overview and Prospects. Transportation Science 33: 233-256
Hanks, R., Cross, R. and Noland, R. (1992) Discounting in the hotel industry: a new approach. Cornell Hotel and Restaurant Administration Quarterly 33(1): 15–23