This paragraph will introduce the marketing information for Taiwan. The first one is target market profile which includes some basic information about the people in Taiwan. Firstly, the male and female ratio in the unit of the number of men for every 100 women different of different age group. For the child at birth, the ratio is 1. 06 male(s)/female. Teenagers from 0 to 14 years old have a ratio of 1.
06. Moreover, the ratio of the age of 15 to 24 is the most balanced one which is one male per female. The ratio of the age group of 55 to 64 years old and over 65 years are 0. 96 and 0. 86 respectively. Therefore, for the total population, the ratio of male and female is 0.
99. Moreover, the age groupings is another item that should be included in the target market. The percentage of children and teenagers from 0 to 14 years old is 13. 13% which is similar to the percentage of 13. 17% of the people from 15 to 24 years old. The largest number is 25 to 54 years which is 46.
74%, most a half of the population. Moreover, 13. 89% and 13. 07% are the age of 55-64 years and over 65 years. The income of each person and families is important for a target market profile as well. The annual family income per capita in Taiwan was 12, 666. 79 USD in 2016.
Moreover, according to the average salary survey with 554 polls, the average income of Taiwanese is 1, 054, 204 TWD which can be changed to 44512, 638 CAD. Besides the economical side, the literacy rate is useful for a target market profile as well. The rate of the people who can read and write in Taiwan is really high that reaches 98. 04%. Moreover, media opportunities is another items that should be paid attention.
Radio stations, television stations and magazines are the three biggest media channels. Firstly, Taiwan has many radio stations, ICRT and Hit FM 105. 4 are the most famous two. The full name of ICRT is International Community Radio Taipei. This is the only english radio station in Taiwan which serves the foreigner people who lives in or travels to Taiwan.
The aim of ICRT is to encourage the connection between Taiwanese and English-speaking residents. The code of the FM is different in different areas of Taiwan. In Taipei and Kaohsiung, the code is 100. 7 FM.
In Taichung and Chiayi, the code are 100. 1 FM, 100. 8 FM respectively.
People can go to their website https://www. icrt. com. tw/ for further information. Moreover, the address of ICRT is 19-5F No. 5, Sec.
3 New Taipei Blvd. Xinzhuang Dist. New Taipei City. Hit FM is a pop music radio station in Taipei, Taichung and Kaohsiung. The code of this radio station is 105. 4. This broadcast will provide music songs in three different languages, Mandarin, English and Japanese. DJ will introduce the popular songs according to the music charts through the world such as Billboard Hot 100 and Hito Chinese Pop chart.
Their official website http://www. hitoradio. com/newweb/ , will provide more information for the people who are interested of the radio station. Moreover, television stations are popular in Taiwan as well, especially TTV and CTV. The full name of TTV is Taiwan Television.
This television station has the longest history that it is founded in 1962. The code of TTV is channel 32. The website of TTV only provide Chinese language. However, it also have official channel in Youtube which is linked with the website, https://www.
ttv. com. tw/ CTV is called China Television. The main goal of CTV is to connect Taiwan and mainland by providing news and series shows which come from mainland. Channel 3 is the code of CTV. CTV also have a official Youtube channel called Taiwan CTV news HD Live. The official website of CTV is http://new. ctv.
com. tw/Rhythms Monthly and Taiwan Panorama are the two popular magazines in Taiwan. Rhythms Monthly is a geographic Chinese magazine which located in Taipei, Taiwan. Since the first publication in August, 1998, they focus on global issues like cultural, historical, and environmental issues.
This magazine also have a weekly TV show called Rhythms. TV. Further information is posted on their website and the facebook. The links are http://www.
rhythmsmonthly. com/? p= 6518 and https://www. facebook. com/Rhythms-TV-1299573803488093/Taiwan Panorama is another magazine of Taiwan.
As an international magazine, Taiwan Panorama not only have the original Chinese version but also is published in Japanese edition and a North American version. Taiwan Panorama is available in over 100 countries around the world by now. The mission of this magazine is to showcase the vitality of taiwan.
The address is No. 2, Tianjin St., Zhongzheng District, Taipei City with the phone number 02-2392-2256.